Today’s online marketing strategy creates cutthroat competition between every business category. To survive in this competitive market and acquire maximum potential clients, every company implements marketing strategies that put it one step ahead of its competitors. Nowadays, customers spend most of their time on the Internet, so most companies utilize a wide range of online marketing platforms and bulk email marketing tools for maximum visibility. Email has become an important part of our personal and professional lives, and checking emails on a daily basis is a necessary routine.

In simple words, email marketing helps you promote your products or services, share newsletters and articles with potential customers, and add a personal touch. It is one of the leading platforms of digital marketing and has created another dimension of customer marketing management. The unbelievable fact is that it is the most effective online marketing platform. Even though it was introduced a few decades ago, it is still compatible with current technology. Its popularity as a digital marketing tool is due to its simplicity and wide range of technology. “Email account is the most common platform to reach targeted people, and its potential is greater than that of any other social media platform.