Introduction
Customers expect personalized experiences. Generic marketing no longer works—brands that tailor content to individual preferences see higher engagement, loyalty, and sales.
Why Personalization Works
- 80% of consumers are more likely to buy from brands offering personalized experiences.
- Personalized emails drive 6x higher transaction rates than generic ones.
Strategies for Personalization in Marketing
- AI-powered product recommendations based on browsing history.
- Segmented email campaigns for different customer groups.
- Dynamic website content that changes based on user behavior.
Personalized Ads & Retargeting
- Facebook and Google retargeting ads based on previous interactions.
- Cart abandonment reminders with personalized discount codes.
