Project Overview
Make My Kitchen is a well-established brand that specializes in custom kitchen design and renovation services. The company wanted to increase its online visibility, generate high-quality leads, and reach a wider audience. To achieve these goals, we implemented a targeted Google Ads strategy aimed at driving traffic to their website and converting visitors into potential clients interested in kitchen remodeling and design services.
Services
Google Ads Marketing
Strategy
Lead Generation, Awareness, Reach
Client
Make My Kitchen
Strategy
The main focus of our strategy was to use Google Ads to attract targeted traffic through search ads and display ads. We aimed to increase brand awareness by targeting users actively searching for kitchen renovation services, while also capturing high-intent leads who were ready to take action. Our goal was to increase conversions and drive traffic to Make My Kitchen’s website to generate leads for consultations.
Our Solution
We started by conducting in-depth keyword research to identify the most relevant and high-performing keywords related to kitchen design and renovation services. After optimizing ad campaigns with these keywords, we set up Google Ads campaigns for both search and display networks.
Our team created compelling ad copies with strong calls-to-action (CTAs) that encouraged users to visit the website and request consultations. Additionally, we set up conversion tracking to measure performance and fine-tune campaigns. The Google Ads budget was allocated efficiently across high-performing keywords and ad groups.
The Result
Targeted Google Ads campaigns for lead generation , strong CTAs. maximum reach and performance
The Google Ads campaigns for Make My Kitchen delivered outstanding results. Over a three-month period, website traffic increased by 300%, with a significant rise in the number of users actively searching for kitchen design services. The ad campaigns contributed to a 50% increase in lead generation, with a noticeable jump in inquiries for consultations.
The click-through rate (CTR) on the search ads was 2.5X higher than industry standards, indicating strong ad relevance and high user engagement. In terms of conversions, there was a 35% increase in bookings for consultations, leading to a higher ROI for the Google Ads campaigns.
Overall, the targeted Google Ads strategy helped Make My Kitchen establish a stronger online presence, generate valuable leads, and achieve measurable business growth.
