Project Overview
Ojas Skin Clinic, led by Dr. Purva Chavan, specializes in skin care treatments aimed at enhancing natural beauty and promoting healthy skin. With the goal of increasing brand awareness, driving lead generation, and expanding reach, the clinic sought to leverage Instagram Reels to engage a wider audience. Our strategy focused on utilizing Reels as a powerful tool to create high-impact content that connects with potential clients.
Services
Instagram Marketing
Strategy
Lead Generation, Awareness, Reach
Client
Ojas Skin Clinic
Strategy
Our primary strategy was to utilize Instagram Reels to raise awareness of the clinic’s services, educate potential clients about skin care, and drive traffic to their website for consultations. We aimed to create engaging, short-form content that highlights the clinic’s expertise in skin treatments, customer testimonials, before-and-after results, and beauty tips to attract a diverse audience.
Our Solution
We focused on creating visually appealing and informative Instagram Reels, showcasing different skin care treatments, client transformations, and expert advice from Dr. Purva Chavan. To further drive engagement, we incorporated trending sounds, effects, and hashtags to ensure the content reached a larger audience. Additionally, we created strong calls-to-action (CTAs) in each Reel, encouraging viewers to book consultations directly through the clinic’s website.
We also analyzed Instagram insights to determine the best times to post, optimizing the content distribution for maximum reach.
The Result
High-impact content, Leveraged trending sounds & effects for visibility, lead generation and consultations.
The Instagram Reels campaign for Ojas Skin Clinic resulted in significant improvements in key metrics. Within the first two months, the clinic experienced a 4X increase in Instagram followers, reflecting a wider brand reach and stronger online presence. Reels content gained an average 300% higher engagement rate compared to regular posts, with more likes, shares, and comments.
In terms of lead generation, there was a 50% increase in consultation bookings attributed directly to Instagram Reels. Additionally, the clinic’s Reels gained a 5X increase in reach, reaching thousands of potential clients outside their immediate geographic area.
The engaging and informative content successfully attracted an audience interested in skin care solutions, establishing Ojas Skin Clinic as a trusted authority in the industry. As a result, the clinic not only gained increased brand visibility but also generated qualified leads, converting viewers into loyal clients.
