Project Overview
Anucool Industries Pvt. Ltd, a leading manufacturer of industrial cooling solutions, aimed to enhance its local search visibility and website traffic. With a strong offline presence but limited online traction, the company sought to leverage Google Business Profile (GBP) optimization to attract relevant customers, improve search rankings, and increase inquiries. By implementing a strategic Local SEO approach, Anucool Industries significantly boosted its digital footprint.
Services
Google Business Profile Optimization
Strategy
Website Traffic & Visibility
Client
Anucool Industries Pvt. Ltd
Strategy
The objective was to optimize GBP listings, enhance local rankings, and increase website visits by targeting relevant keywords, improving business information accuracy, and leveraging customer engagement strategies like reviews and posts.
Our Solution
We conducted an in-depth Google Business Profile audit and implemented keyword-rich descriptions, accurate business details, high-quality images, and service-based posts to improve visibility. Location-based keyword optimization such as “Industrial Cooling Solutions in Pune” helped rank higher in local search results.
We encouraged customer reviews and optimized responses to build trust. GBP Insights tracking was set up to measure engagement, while UTM parameters were added to links for tracking website traffic from GBP. Regular updates, Q&A management, and local citations strengthened online credibility.
The Result
Optimized GBP listing with accurate details and keywords , Encouraged customer reviews , Regular updates with service-based posts.
The GBP optimization strategy led to impressive growth in a three-month period:
- Customer reviews increased by 70%, building brand credibility and trust.
- Website traffic increased by 180% from Google Business Profile.
- GBP search impressions grew by 250%, leading to higher local visibility.
- Direct inquiries and calls surged by 3X, improving lead generation.
- Engagement with GBP posts improved by 2.5X, boosting audience interaction.
Additionally, the improved local search ranking positioned Anucool Industries at the top of relevant search results, driving more qualified leads and industry recognition. The structured Local SEO approach and consistent GBP updates established Anucool as a top player in its niche, ensuring long-term growth and digital success.
