5) Target Audience You need to concentrate on the right people through your PPC advertising .Therefore, use the remarketing list (RSA) for search ads to see your ads appear to customers who have previously visited your website. The ultimate guidebook for Facebook advertising The guidebook for Facebook advertising is here. Facebook advertising campaigns can be used by systematically implementing the following steps. For a successful Facebook marketing, it is important to getting reach through   an appropriate customer. You can create a great campaign plan by reviewing the following topics. The nature of the product and services you offer:

• To the target audience
• Use of submissions
• Consumer perspectives and expectations
• The goal of the campaign
• The end result is lead, traffic, sales, brand awareness

i) Set goals Once the Facebook campaign strategy is finalized it is the right time to set goals and objectives. The Facebook PPC campaign includes specific goals such as Lead Generation, Traffic, Views, Reach, Brand Awareness, User Engagement, Conversions, Catalog Sales, App Installs, Store Visits. Try to finalize the underlying goals that go along with the business goals. ii) To the target audience The next stage of the Facebook PPC campaign is very important because it helps to finalize and separate the audience. Audiences can use the following criteria to target activity. At Gigante Technologies we help you choose the target audience for your campaigns. Positive audience: Customers who have taken specific actions, such as subscriptions, previous sales transactions, or active users on your social profile. Population target: Audiences are targeted based on specific factors such as interest, gender, age, etc. Location Targeting: This allows for a way to target an audience based on locations, location-specific offers for a specific city, etc. Behavior Targeting: Purchasing models based on interests, preferences and behavior. iii) Advertising appointments In the next step, you need to decide on the issues related to ad appointments. It can be applications, devices, mobile only, desktop-only or both options. Popular ad placement options for Facebook include instant articles, in-stream videos, right column, suggested videos, Instagram stories, Facebook Messenger home, Facebook sponsored messages, etc. iv) Budget setting The next step of the Facebook PPC campaign requires a budget setting. You can choose daily or other budget options. Also, you can make settings to select a specific time and day for the ad display. You can also optimize ads using Facebook aids. However, we suggest that small and large web businesses seek expert help for this campaign. Ad format format selection Develop a strategy Here, you can choose specific ad formats based on your budget and submissions.

• Single movie ads
• Video ads
• Carousel ads, especially those that allow multiple videos and/or images
• Canvas Ads
• Collections, which opens to provide a full screen mobile experience.

Different types of advertising can help you in digital marketing Provide more details In the final stage of the Facebook PPC campaign, you should provide more details such as website links, call-to-actions to drive more traffic and conversions accordingly. Also, URL descriptions are needed to add to your brand’s credibility. Monitor the campaign You can check the performance of the ad campaign to assess various parameters such as CPC, v image scores, frequency, number of actions taken, etc. Split test or A / B test This advanced feature allows you to perform a split test of ads to check responses and make headlines in a specific audience group. It allows comparative features and helps you to confirm ad content and its effectiveness. You can opt for professional help for this type of test.