Social media marketing, or SMM, is an important reason for many businesses to grow rapidly in the current scenario. As posts on social media go viral, social media marketing has also been very effective over the past few years. The main reason behind this is the potential that social media marketing has and its impact on consumers for a longer period of time. Social media marketing is an important factor that creates a communication bridge between business and customer, thereby influencing brand image and business growth. Social Media also has a powerful impact on brand awareness and leads nurturing of businesses.
Social Media marketing consists of multiple popular platforms, each with its own specifications. Some of the popular Social Media are Facebook, Twitter, LinkedIn, Pinterest, Instagram, Myspace, YouTube, Stump-Upon, Digg, and WhatsApp.
